ACROSS | The European Retail Real Estate Magazine

Development | Ticker

The Pop-Up trend has reached Quartier du Flon

Image: MOYARD FLON

Located in the heart of Lausanne, this contemporary and innovative area has developed into a vibrant shopping and entertainment place, well-known for its numerous boutiques, restaurants and leisure offer.

The district’s owner, Mobimo, is constantly looking for diversity and new retail concepts to meet people’s taste. Instead of keeping temporary empty surfaces in-between two leases or when a building needs some rehabilitation, retail areas tend to be invested by short-lived projects.

This spring, the Californian car manufacturer Tesla opened a boutique in the Quartier du Flon. The sports and luxury car brand chose Lausanne’s former industrial area to set up its second store in the French part of Switzerland. However, as a permanent location in the district was not yet available, Tesla decided to open a temporary showroom boutique at the edge of the district. The permanent boutique will open thereafter in the heart of the Quartier du Flon.

More recently, Moyard, a well-known design furniture editor based in a nearby smaller city, fell for a huge and raw surface on the ground floor of a century-old building in Lausanne’s centrally located district, Quartier du Flon. Within a few weeks, Moyard’s director and co-workers, set up an ephemeral design furniture showroom and launched it at the beginning of June. The opportunity was unique to settle down here in Lausanne for a few months, in a beautiful surface with former warehouses features. Moyard Pop-up store concept is not only a subtle blending of contemporary design and art, it also includes great after work events on the site.

A third example of a short-lived project, is Dadadum’s pop-up exhibition in shop windows at the entrance of the district’s main street. Instead of keeping a street-side gable shop empty or adorned with some classical commercial tape, while waiting for the following tenant, an independent accessories and home furnishing editor, adopted the shop’s windows to show a series of design creations. The sleek rendition of this pop-up store exhibition visible to the public allows a unique and original street animation.

Pop-up concepts are undoubtedly promising solutions today to meet consumers’ growing demands in terms of original commercial as well as entertainment offer. Quartier du Flon has adopted it.

More info: www.flon.ch

FLON EN Logo

Follow ACROSS

Download

fb-art 150

Share this article
Ticker

SALE OF RETAIL PROPERTY IN DRAMMEN, NORWAY

Citycon sells Krokstad Senter just outside Drammen to an investor syndicate established by Clarksons Platou for approximately EUR 20 million.

Meet Bo the ‘shop-bot’ – retail’s latest recruit

Robotic retail assistants and queue-jumping technology have been unveiled at intu shopping centres to test shoppers and retailers’ reactions.

BREEAM ‘Excellent’ for Koneser in Poland

Centrum Praskie Koneser has achieved BREEAM Interim 2013 New Construction certification – both for Offices and Retail – with an ‘Excellent’ rating.

blue frog debuts in Poland

AmRest Holdings SE, the largest publicly listed restaurant operator in Central Europe announced an opening of the first blue frog restaurant in the Polish market. As a result, the Company expanded its operation in the Polish market, where already was present with five brands of Quick Service and Casual Dining Restaurants.

QRF CITY RETAIL REACHES AN AGREEMENT TO ACQUIRE SIX RETAIL PREMISES IN ANTWERP AND OSTEND

Qrf City Retail, specialist in inner-city retail property, has reached an agreement regarding the acquisition of six retail premises at top locations in Antwerp and Ostend.

Loan agreement for construction of Galeria Młociny

Echo Investment and Echo Polska Properties (EPP) have concluded a loan agreement worth EUR 175 mln and a VAT loan of PLN 34 mln with Bank Zachodni WBK S.A. as an agent as well as PKO Bank Polski S.A. and Bank Gospodarstwa Krajowego.