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credit: Las Rozas The Style Outlets, ACROSS

Place Of The Week – Las Rozas The Style Outlets, Madrid, Spain

As the very first outlet center in Spain, Las Rozas The Style Outlets has been catering to the needs of customers since 1996. The center, which can very well be described as historic, is now undergoing a planned refurbishment project that will update the location both inside and outside, making it the “Place Of The Week” for ACROSS.

Montse Ortega is Head of Visual Merchandising & Experience at NEINVER. /// credit: NEINVER

THOUGHTFUL VISUAL MERCHANDISING TRANSFORMS OUTLET EXPERIENCES

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

Ken Gunn | © Ken Gunn Consulting

NEW AGE OF INNOVATION DRIVES EUROPEAN OUTLET CENTRES

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

Sevilla Fashion Outlet, Spain. /// credit: ACROSS, VIA Outlets

Place Of The Week: Sevilla Fashion Outlet

Owned and managed by VIA Outlets, Sevilla Fashion Outlet is not only an outstanding retail destination within Spain, but all over Europe. The remodelling of the outlet center that was finished at the end of 2023 has contributed to a large increase in visitor numbers and brand sales at the location, and continues to inspire the industry, as can be seen by its position as a finalist for ‘Best Refurbishment and Expansion Project’ at the 2024 MAPIC Awards.

Premier Outlet Centre, Budapest, Hungary (left); Giles Membrey, Managing Director of Rioja Estates Ltd and member of the ACROSS Advisory Board (right). /// credit: Rioja Estates, Premier Outlet Centre

“CO-OPERATION BETWEEN ALL STAKEHOLDERS IS THE MOST IMPORTANT THING WHEN IT COMES TO OUTLETS.”

The European outlet market is saturated; there are only a few white spaces. Rioja Estates is one of the most experienced European pre-developers and, as such, the first authority to decide whether a location can work. Together with ACROSS publisher Reinhard Winiwarter, Giles Membrey examines the outlet market in 2024 and explains why all players should urgently address technology, which markets in Europe still have potential, and how his company’s focus areas are changing.

Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

ACROSS Outlook 2024 (left), Daniel Losantos (right) /// credit: ACROSS, NEINVER

OUTLOOK 2024: “Let Us Keep Moving Forward With Optimism, And Add Value”

“The outlet sector has demonstrated it has its eye firmly on the ball, as well as the capacity to anticipate, be agile, flexible and ready to meet whatever changes come next,” states Daniel Losantos, CEO of NEINVER, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

credit: NEINVER

F&B IS AN ESSENTIAL PART OF THE OVERALL GUEST EXPERIENCE

Customers are seeking a better-quality and more varied offering, expecting to see both international and local options, argues Joan Rouras, Head of Leasing and Retail at NEINVER. For a long time, a neglected topic, F&B in outlets, is taking on a whole new role. NEINVER has taken many steps to offer its guests innovative F&B in addition to a high-quality retail offering.

credit: NEINVER

F&B IS AN ESSENTIAL PART OF THE OVERALL GUEST EXPERIENCE

Customers are seeking a better-quality and more varied offering, expecting to see both international and local options, argues Joan Rouras, Head of Leasing and Retail at NEINVER. For a long time, a neglected topic, F&B in outlets, is taking on a whole new role. NEINVER has taken many steps to offer its guests innovative F&B in addition to a high-quality retail offering.

Sergio Jiménez, Marketing & IT Director at NEINVER /// credit: Neinver

Loyalty Schemes: A Win-Win For Brands And Customers

“One of the most surefire ways for management companies to optimize revenue for brands is to find ways to improve customer loyalty and to ensure both new and repeat visits,” states Sergio Jiménez, Marketing & IT Director at NEINVER.

Sq m retail space per 1,000 inhabitants in Europe. /// credit: Regio Data Research GmbH

Factory Outlet Center: Completely Immune To Online Shopping

According to Regio Data’s most recent report, while brick-and-mortar retailing throughout Europe has been in decline for years, factory outlet centers are developing magnificently. In total, the sales area of the 180 outlet centers is already around 4.6 million sq m, compared with 3.3 million sq m a decade ago. This results in an increased rate of almost 40% – and another 18 projects are in the planning stage.

credit: NEINVER

Amsterdam The Style Outlets: Growing at pace and with style

Amsterdam The Style Outlet has made it clear that the experience element is a key component in its value proposition. Although shopping remains the primary attraction, creating a space where people can go to meet up and spend time together is a crucial part of the outlet’s growth strategy. Both the increasing number of visitors and rising sales figures at the centre show that its efforts to offer a go-to destination that brings people together and provides a unique shopping experience are proving very popular – the figures speak for themselves.

credit: NEINVER

Amsterdam The Style Outlets welcomes iconic Levi’s® store

Denim brand Levi’s® has opened a new store in Amsterdam The Style Outlets, the center operated by Spanish multinational NEINVER. The more than 400 sq m store will offer a wide selection of Levi’s® world-renowned products, including the 501® classic jeans, as well as a vast range of other denim jeans, jackets, shirts and accessories.

credit: NEINVER

THE OUTLET – A LEISURE ACTIVITY IN ITSELF

“Retail has become an experiential interface, and the outlet proposition offers a key difference,” states Daniel Losantos. On the occasion of the ACROSS anniversary, the CEO of NEINVER took the opportunity to reflect on the last few years and to look ahead to the future, despite the uncertainty in which we find ourselves today.