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Steffen Eric Friedlein is Managing Director Leasing Services at ECE Market places and, as such, is a member of the prestigious MAPIC Awards jury. In an interview with ACROSS, the manager talks about why positive examples are more important than ever, especially in economically challenging times, what constitutes outstanding performance in the retail real estate industry, and how he and his team implement the principle of excellence across the ECE portfolio.

NEINVER is celebrating three anniversaries this year: 25 years of Getafe The Style Outlet in Spain and 20 years of Castel Guelfo and Vicolungo in Italy. All these centers are success stories. Their developments show that every center is individual and, when managed well, will develop its own success story. Nevertheless, Eduardo Ceballos, Asset Management Director at NEINVER, explains some common trends that every center should follow.

When it comes to measuring success, outlets are undergoing a noticeable change, with a gradual shift away from traditional KPIs – such as sales per square meter – and towards a more comprehensive assessment. These days, the critical metric for success is no longer how much revenue a store generates, but how much of an “experience” it provides per square meter, explains Giles Membrey, Managing Director, Rioja Estates.

Imagine walking into a store that plays your favorite music, makes personalized product recommendations based on your needs and desires, and even lets you try on products. Welcome to a new shopping experience. Bernd Albl, Managing Director Digital Solutions at umdasch The Store Makers, explains what these new possibilities look like.

As retail evolves, so must the metrics that define success. Traditionally, sales per square meter have been the standard. Yet, as consumer preferences shift toward experiences over transactions, this measure no longer fully captures retail success. What is the new benchmark? Experience per square meter. MK Illumination discusses the topic from the perspective of a company that has the creation of experiences and positive atmospheres in its DNA like no other.

In order for retailers and retail property operators to inspire and retain customers in the long term, it is essential that they rethink their spaces and develop innovative concepts, according to HBB. Such new approaches include the redefinition of multi-sensory shopping experiences and strategies to enhance the customer experience.

In an era in which e-commerce has gained significant influence, brick-and-mortar retail faces various challenges. These challenges have created an opportunity to rethink and renew the conventional shopping experience. The Turkish retail world is one step ahead when it comes to experience-oriented retail. Turkish shopping centers and young brands, in particular, offer their customers products as well as experiences that go far beyond shopping. Many brands are bringing this philosophy to Europe as part of their expansion strategies.

In the 60th anniversary year, Unibail-Rodamco-Westfield (URW) is crowning the success story of one of the largest shopping and leisure destinations in Germany: Westfield Ruhr Park is the third destination in Germany to bear the internationally renowned Westfield brand name, alongside Westfield Centro in Oberhausen and the development project Westfield Hamburg Überseequartier.

Norbert W. Scheele has worked for C&A in various functions and countries for more than 40 years. Not only does he have four decades of first-hand experience dealing with change in the retail sector, he has also overseen the expansion into Eastern Europe. At a time when the mood in the world of retail is more divergent than ever between the East and the West, when the middle segment is shrinking in favor of luxury and discount stores and consumers as well as employees seem to have become more and more demanding, it is all the more worthwhile to take a look at the situation and the development of retail in Austria and Europe with an experienced retail expert like Norbert W. Scheele. For 6 years he is as well vice president of the Austrian retail association.

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Jan Tanner, Managing Director at Bredella AG for Implenia Switzerland, and Member of the ACROSS Advisory Board, Bredella Areal in Pratteln, Switzerland is one of the many outstanding placemaking projects that drive the industry forward.

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Joanna Fisher, CEO of ECE Marketplaces, and Member of the ACROSS Advisory Board, The Playce and Foodgarden at Main-Taunus-Zentrum in Sulzbach, Germany are one of the many outstanding placemaking projects that drive the industry forward.

In December 2023, London’s luxury department store, Harrods, unveiled two new womenswear rooms dedicated to occasionwear and swimwear, as part of its redevelopment project at its Knightsbridge home. umdasch The Store Makers was entrusted with bringing Harrods’ vision to life – implementing the shopfitting based on a concept by David Collins Studio. The result sets the stage for an ideal shopping experience tailored to special occasions.

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.