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credit: URW

UNIBAIL-RODAMCO-WESTFIELD CONTINUES TO HELP HOMELESS PEOPLE AT ITS SITES

Unibail-Rodamco-Westfield (URW) Germany is expanding its cooperation with Sheltersuit Foundation and local aid organizations, which was launched in the fall of 2021. As part of a support initiative starting on October 10, 2022, in nine shopping centers operated by URW, the aim is to draw attention to the particularly difficult situation of people living on the streets in winter and to offer immediate support.

credit: URW

JD Sports opens mega-store in Westfield Hamburg-Überseequartier

Unibail-Rodamco-Westfield (URW) Germany has brought JD Sports, one of the key partners in the sneaker, sports, and casual-wear segment, on board for the upcoming flagship destination in Hamburg’s HafenCity. In the mega-store, customers can expect a concept focused on young fashion, lifestyle, and multi-channel offers, on around 800 sq m.

Unibail-Rodamco-Westfield continues to push for qualitative optimisation of its portfolio in Germany in 2020

With NordWestZentrum in Frankfurt, Breunigerland Sindelfingen and Breuningerland Ludwigsburg, Unibail-Rodamco-Westfield (URW) secured three important asset management mandates in 2019, thereby strengthening its portfolio in Germany. In addition, the real estate developer and operator completed major modernisation projects in Schönhauser Allee Arcaden in Berlin and Centro in Oberhausen and reached important milestones in Westfield Hamburg-Überseequartier development project. In 2020, URW intends to continue to strategically develop its portfolio and focus on urban district development and the expansion of digital infrastructures.

Cosmetic brand Sephora to open flagship store at Centro Oberhausen

Unibail-Rodamco-Westfield Germany presents a new highlight within the lifestyle range of Germany’s biggest shopping destination: On 21 March 2019, the French beauty label Sephora opens the doors of its brandnew flagship store at Centro Oberhausen for the first time. On 350 sq m visitors find cosmetic products from the company’s trendy own brand as well as lotions, fragrances and makeup from international top brands. Furthermore, an interactive store concept with exclusive services promises exciting shopping experiences.

Nathalie Lohaus is new Head of Commercial Partnerships at Unibail-Rodamco-Westfield Germany

Nathalie Lohaus took over the position as Head of Commercial Partnerships at Unibail-Rodamco-Westfield Germany in March 2019. Her activities focus on mall retail in the form of pop-up shops, kiosks and promotions, the creation of brand experiences through events and cooperations as well as the management of media campaigns on digital and static advertising spaces. Previously, she worked for the company as Deputy Head of Shopping Center Management as well as Center Manager at Ruhr Park Bochum.

The country's largest MINISO store in Düsseldorf, Germany /// © MINISO

Largest MINISO store in Germany opens in Düsseldorf

On December 5, 2025, MINISO opened its newest store at Flinger Straße 27 in Düsseldorf, marking its largest retail location in Germany to date. The new store’s debut meets the expectations of local shoppers as well as trengthening the retailer’s growing presence across the European market.

Palais Vest shopping center in Germany. /// credit: Marc Vollmannshauser, URW

Unibail-Rodamco-Wesfield: Palais Vest Celebrates Its 10th Anniversary With New And Expanded Partnerships

As part of the strategic positioning and ongoing evolution of Palais Vest, Unibail-Rodamco-Westfield (URW) has further differentiated and upgraded the already attractive tenant and brand mix in time for the center’s 10th anniversary. Palais Vest is thus positioning itself even more strongly as a shopping and convenience hub with a high local supply character in Recklinghausen’s city center in Germany. In line with the leasing strategy, various modules have been established and new key partnerships concluded or significantly expanded.

Sebastian Guth (left), Managing Director of 21Media, and Charlotte Andersen, Marketing Director at Rødovre Centrum in Copenhagen, Denmark. /// credit: 21Media, Charlotte Andersen

Marketing expert discussion: “We want to create asset value together.”

Marketing is under pressure: While customer behavior is constantly changing, new channels are continually being added, and budgets tend to shrink, marketing managers need to be more innovative than ever. Diamonds are created under pressure, but pressure also causes errors. Across brought together two European marketing experts, Sebastian Guth (Managing Director of 21Media) and Charlotte Andersen (Marketing Director at Rødovre Centrum), to discuss the role of marketing, error culture, shrinking budgets, and working with landlords.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

credit: URW + moka-studio

“WHAT WE’RE BUILDING IS A NEW PART OF THE CITY”

The grand opening of Westfield Hamburg-Überseequartier in Hamburg, scheduled to take place in spring 2024, will mark the completion of Unibail-Rodamco Westfield’s (URW) largest inner-city development project. In an interview with ACROSS, Andreas Hohlmann, Managing Director Austria & Germany, talks about the role of retail and lifestyle destinations in modern society, the five trends that must be observed, and why size matters.