New impulses for the “customer journey”

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Eva Olbrich, Director of Christmasworld, Messe Frankfurt Exhibition GmbH: “Last year we staged an attractive product combination of seasonal and floral decorations at the point of sale for five different kinds of retail stores. We are now developing the Retail BLVD to emphasize the different phases of the ‘customer journey.”
Credit: Messe Frankfurt Exhibition

Eva Olbrich, Director of Christmasworld, Messe Frankfurt Exhibition GmbH: “Last year we staged an attractive product combination of seasonal and floral decorations at the point of sale for five different kinds of retail stores. We are now developing the Retail BLVD to emphasize the different phases of the ‘customer journey.”
Credit: Messe Frankfurt Exhibition

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