NEINVER, a leading investor, developer and operator of outlet centres in Europe and the market leader in Poland and Spain, has won the Superbrands Poland 2018 award for its FACTORY brand for a second year in a row.
These prestigious awards, organised by the British independent company Superbrands Ltd in more than 80 countries, aim to identify the strongest brands in each country in terms of brand awareness and willingness to recommend. Unlike past editions, in which the winning brands were selected by an Expert Council and through customer research, this year’s Superbrands Poland winners were selected among close to 2,000 consumer brands based only on customers’ opinions.
FACTORY centres, established by NEINVER in Poland in 2002 with the opening of the first outlet centre in the country, now operate in the cities of Warsaw (Ursus and Annopol), Poznan and Krakow, with a total GLA of 75,500 sq m, over 400 stores and 100% occupancy. In 2017, more than 12.4 million customers visited FACTORY centres, while sales increased by 5% compared to the previous year.
“Receiving this award for second consecutive year recognises the strength of FACTORY in Poland and its evolution to adapt to customers’ needs. The success of the concept among Polish consumers is reflected by their continuous growth during the last 5 years, with a 6% yearly increase in visitors and 10% in sales. In order to continue offering a compelling shopping experience and increasing engagement, we are consistently renovating the centres to add more common areas, leisure options and increase food offer”, states Bożena Gierszewska, Country Head Poland at NEINVER.