Credit: MAPIC

MAPIC /// November 13-15, 2019 /// Cannes, France

Organizer Reed Midem is set to launch the first global leisure event at this year’s Mapic, a day before the main event is due to take place.

This year’s gathering of the European retail real estate industry is scheduled to take place from November 13 to 15, in Cannes – as always. This launch aims to demonstrate that the ability to incorporate experiences is fundamental not only for retail spaces, but for urban environments as well. The full-day event will host leisure operators ranging from e-gaming and theme parks to live music, museums, art galleries, wellness and food, as well as retailers, brand owners, suppliers, urban planners, media, architects, and property developers. The participants will convene to co-create new sustainable business models in order to build the lifestyle destinations of tomorrow.

Nathalie Depetro, Director of Mapic, commented, “As the digital revolution has caused consumer behaviors to transform, customers now crave experiences, conviviality, socialization, education, and new discoveries. Supporting prosperous leisure time will be a challenge for the entire industry, as cities and districts have to become better places in which to live. We are committed to embracing this change, which is why this new event is being launched at this specific time.”

In addition to the stand-alone leisure event, Mapic itself will have an extensive leisure component, offering a series of leisure talks and workshops and an exclusive leisure area. In general, with an extensive exhibition zone and two days of conferences, keynotes and networking events, Mapic should gather 8,500+ international participants including 2,000+ retailers, 1,200+ investors & 2,200+ real estate developers. The participants will gain expertise thanks to the world’s key retail & real estate decision-makers through a rich conference program and pitching sessions.

On November 14, 2019 from 11:00 to 11:45 CET, Reinhard Winiwarter, publisher of ACROSS, will present a session dedicated to “The New Mix in Modern Developments & Regeneration Projects”. This session will focus on what the components of new mixed-use property development projects are, how the concept has evolved over the last few years, and what role retail plays in this new mix.

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