Since the Expo 2015, creating a legacy with its focus on nutrition and sustainable food, Milan has established itself as the World Food Capital City, and is today the main stage for events, projects, and debate on food-related issues.
Food & Beverage (F&B) has become a key factor in enhancing the customer experience within retail destinations. MAPIC Food and Beverage aims to be the most effective international marketplace dedicated to F&B players within the retail & real estate industries.
The event will offer an exhibition area where international F&B retailers can showcase their concept to real estate professionals looking at expanding their foodservice retail mix. In contrast to the Mapic in Cannes, retailers will be the exhibitors and real estate professionals will come as visitors.
“For the first time, we are launching an event entirely dedicated to a specific segment, food and beverage, and not a local market,” explains Nathalie Depetro, director of Mapic markets. Furthermore: “Mapic Food & Beverage and Mapic Italy will be held on the same dates, and in separate but connected venues. This new event will benefit from the vitality of the Italian food & beverage sector, while being completely international.”
More info: www.mapic-foodandbeverage.com