Signing up to 600 sq ft of space at intu Uxbridge, Lovisa is targetting the high proportion of female customers visiting the centre with its couture-inspired, must-have designer jewellery and hair accessories.
Steve Doyle, CEO for Lovisa, said: “intu Uxbridge is a thriving greater London town and a prime location for us. By working with intu across the country, they’re helping us to reach our core demographic of fashion-conscious female customers as we continue our UK growth plans.”
Rebecca Ryman, regional managing director for intu, said: “As owners of some of the country’s most popular shopping destinations, we’re well placed to help international brands like Lovisa flourish as they expand across the UK. We’re seeing more and more retailers benefitting from what intu Uxbridge has to offer as a prime location with nearby headquarters for major employers such as Apple, Coca-Cola and Cadbury.”
Lovisa has existing stores at intu Lakeside, intu Chapelfield, intu Victoria Centre, intu Watford, intu Eldon Square and Manchester Arndale, owned jointly by intu and M&G Real Estate. The retailer joins other recent openings at intu Uxbridge including Decathlon and Next.