Credit: UrbanOvation
Credit: UrbanOvation

LONDON, UK: THE FUTURE OF RETAIL, PLACE AND COMMUNITY SESSION IN THE ROLE OF RETAIL IN AN EXPERIENCE ECONOMY /// DECEMBER 6, 2022

The 4th session in urbanOvation’s Future of Retail series offers a unique opportunity to hear from Joseph Pine II, one of the world’s leading authorities on the experience economy.

This session is the 4th of 5 online roundtables focused on how retail can adapt to a rapidly changing consumer and community. Themes from the series will shape a one-day Innovation Forum in London on 9 February 2023. 

Registration: Space is limited – Register now to reserve your place 

  • Free for urbanOvation Affiliate members
  • This event fee for Associate members and guests is €25.00.

In 2020 an updated edition of the best-selling book, The Experience Economy: Competing for Customer Time, Attention, and Money was released. The book demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. In today’s Experience Economy companies now compete against the world for the time, attention, and money of individual customers. The Experience Economy has been published in fifteen languages and was named one of the 100 best business books of all time.

Joe Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier with Kim Korn, Authenticity: What Consumers Really Want with Mr. Gilmore in 2007, and in 1993 published his first book, the award-winning Mass Customization: The New Frontier in Business Competition. Each book details Mr. Pine’s breakthrough thinking as he has accurately charted many structural shifts — from individualizing goods to today’s focus on customer experiences and many other changes in the economy and consumer sensibility.

The economic competitive reality of the future is fast-paced change. Mr. Pine helps clients design strategies to leverage these new economic opportunities and create experiences that drive revenue.

For more information about the event, click here.

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