LEASING VERSUS COMMERCIALIZATION: FOES OR ALLIES?

Arena Centar (2)

COMMERCIALIZATION, AS A SHORT-TERM LEASING FORMAT OF NON-GLA AREAS, USUALLY TAKES DIVERSE FORMS SUCH AS RETAIL MERCHANDISING UNITS, KIOSKS, AND OTHER TYPES OF POINT-OF-SALES – HERE IN TRIGRANIT’S ARENA CENTAR IN ZAGREB. IMAGE: TRIGRANIT

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