H&M first store in Västerås, Sweden. Image: H&M
Ticker

H&M GROUP ANNOUNCING NEW CUTTING-EDGE TECHNOLOGY FEATURES

On June 5, 2018 H&M group will showcase two new cutting-edge technology features during Stockholm Fashion Tech Talks, a state-of-the-art conference on fashion digitization.

In collaboration with Google, H&M group has developed a voice app for H&M Home in selected markets – one of the first voice applications to ever be released within the fashion- and interior segment. In addition, the H&M group brand Monki has partnered up with HoloMe to explore a unique creation of high definition human holograms in Augmented Reality, which will go in test today.

“At H&M group we constantly work on innovations that create extraordinary customer experiences. The fashion industry is changing fast and technology is more important than ever as an enabler in adapting to an ever-changing society,” says Elin Frendberg, H&M group Business Development.

H&M Home Stylist

H&M group is developing H&M Home Stylist; a voice application from Google Assistant, which provides personal styling suggestions, mood boards and inspiration for every room in the home – all easily accessible when you ask the Google Assistant to talk to H&M Home Stylist on your phone. To make the experience even more personal the application will have an exclusive human voice. The H&M Home Stylist will be tested and developed with input from our customers.

Monki x HoloMe

Monki and HoloMe have partnered up for an avant-garde test of high-definition human holograms in Augmented Reality, accessible through a smartphone or tablet with minimal data usage, turnaround time, and processing power. Images of nine selected Monki outfits are enhanced with effects in 3D, allowing the viewer to monitor the garments in great details and experience the holograms as being present in the room.

“The two cases we are announcing and testing are illustrations of cutting edge technology in our field. We are really excited and proud to soon release our first voice stylist for H&M Home and to be able to explore a world with a unique Hologram/Augmented Reality experience for the Monki customer,” says Elin Frendberg.

Stockholm Fashion Tech Talks takes place in conjunction to the Brilliant Minds/Symposium Stockholm, a conference for global thought leaders, and is held at Fotografiska Museum in Stockholm.

 

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Sky to open first retail shop in Liverpool ONE

Grosvenor Europe and Sky have announced that Sky is opening its first ever bricks and mortar retail shop in Liverpool ONE on October 26,2020.

Free Download – Sample Handbook on Hygiene and Safety Measures for Gastronomy and Gym Facilities

The gastronomy sector is one of the most important components for visits to successful shopping destinations. Therefore, the impacts of the pandemic-related regulations are all the more significant for this sector as well as the entire delicate network of functioning retail properties, which are vibrant marketplaces.

Grozny Mall wins “Best Shopping Centre” Award at 2020 Arendator Awards in Moscow

Grozny Mall in Chechnya, southern Russia has been named “Best Shopping Centre” at the 2020 Arendator Awards in Moscow.

Tomáš Míček is a new Head of Retail Sector of CBRE Czech Republic

CBRE, the world’ leading commercial real estate company, appointed Tomáš Míček (39) the Head of the Retail Sector effective from October 1, 2020.

Redevco completes leasing urban mixed-use development Le 31 in Lille

Redevco has attracted Decathlon City and Team Break to complete the leasing of Le 31 in Lille. This innovative mixed-used project in the heart of the city, is now fully let and will open in Spring 2021.

Café De Nata cooks up culinary delights at Camden Market

LabTech, owner of Camden Market, has announced its latest signing for Camden’s high street, Café De Nata, the Portuguese tart specialists.