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Harrods – The Revolution of Senses

Image: Harrods | Umdasch

The Umdasch Store Makers realised the Roastery & Bakehall and the Wine & Spirits section for Harrods.

London’s traditional department store Harrods has opened the doors of its new Roastery & Bakehall – the biggest refurbishment of the historic Food Halls in the last 30 years. This revolution of taste marks the start of a new chapter in the history of what is probably the world’s most famous luxury department store. It is a sweet paradise in which incomparable talent and culinary creativity are assembled within a single space.

A bakery, a coffee roastery and a patisserie with over 200 gourmet treats form part of the new concept. David Collins Studio was responsible for the transformation. The Store Makers from Umdasch took over the challenging implementation for Harrods: they had to create an interior to match the ancient building and also realise the top-quality furniture for the exquisite delicacies in the Roastery & Bakehall.

Image: Harrods | Umdasch

The Revolution of Taste

The Roastery & Bakehall is the first restored section in the so-called “Taste Revolution” at Harrods since the 1980s. It is a refurbishing project which will take several years and will determine the future of the Food Halls of the premium department store. The Roastery & Bakehall provided a successful start to the rebuilding. The redesign was encouraged in particular by Alex Dower, the Director of Harrods Food & Restaurants. “Nowhere else will there be such a combination of skill, creativity, experience, outstanding service and variety of food,” explained Dower to the British daily newspaper “The Telegraph”.

Image: Harrods | Umdasch

“Wine & Spirits” – a classic in Art Déco style

The Great Gatsby. A famous novel in which glamour, vintage chic and romance celebrate together and culminate in an explosion of sensuous pleasures. Having recourse to this idea, the Martin Brudnizki Design Studio created the new Wine & Spirits department in the Food Halls of Harrods luxury department store in London.

“The Wine & Spirits department is an exciting shop window for Harrods’ excellence. It stands out quite clearly from all the other retailers in the world. The new space on the Lower Ground Floor will change our perception of wines and spirits”, explained Alex Dower, Director of the Food Halls at Harrods, to the British daily newspaper “The Telegraph”.

Based on the golden days of the 1920s, visitors can sample and purchase rare vintages in a glamorous, elegant atmosphere inspired by the Art Déco style. It is an act of homage to The Great Gatsby. Here a shiny black-and-white marble floor joins forces with whitewashed oak wall panels dotted with copper design elements. Chilled glass display cases – the so-called “Hero Shelves” – contain the world’s best wines and spirits. Cupboards integrated into the walls and not recognisable at first sight also present hidden delicacies.

 

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