Haribo comes to London Designer Outlet

HARIBO, the world’s leading manufacturer of fruit gums and liquorice products, is opening its first outlet store in the UK and has chosen London Designer Outlet (LDO) in Wembley Park.

Image: LDO

LDO has also signed Molton Brown, Religion, Timberland, Red5, Tempur and JRC Global Buffet to take space at the 265,000 sq ft retail, restaurant and leisure destination in Wembley Park.

HARIBO, the family-owned business with a 100-year history of making much-loved sweet treats that are shared and enjoyed around the world, has signed to open in a 1,440 sq ft store, adjacent to Guess and Lee Wrangler.

Herwig Vennekens, Managing Director of HARIBO UK, said: “As a well-loved and internationally recognisable brand, our top priority is to always meet the high-quality expectations of our consumers who trust us to produce a variety of treats that are unique and loved by young and old.

“It is for this reason that LDO was chosen as the ideal location for our first outlet store in the UK. Our product range will complement the varied mix of retailers located at the centre and we know it’s a destination that our consumers will enjoy.”

The award-winning global industry-leader, which has a long and proud history in the UK, will be joined by London’s bath and beauty connoisseurs, Molton Brown, in a 775 sq ft store. Celebrating its 40th anniversary this year, the retailer will offer a range of shower gels, body lotions, candles and hand care products in a variety of bold fragrances and bright colours, all at outlet prices.

Christine Grace, Realm’s Leasing Director, said: “We’re delighted with the new signings for LDO. Stocked in high-end department stores and found in five-star hotels, Molton Brown represents the aspirational brands which LDO is increasingly attracting. In 2015 and 2016, LDO was ranked in the top 10 best performing outlet centres in Europe and we’re proud of the calibre of brands that the centre continually attracts.”

As one of a small number of ‘new wave’ outlets centres that blend retail, F&B, leisure and residential within an urban setting, LDO’s credentials are set to be further boosted by clothing retailer, Religion, opening in a 1,390 sq ft store. Timberland, the American outdoor and footwear retailer, owned by VF Corporation, will be opening a 2,400 sq ft unit. Timberland will join other VF Corporation brands, The North Face, which opened in 2014, Lee Wrangler in 2016 and Vans which opened at LDO in August this year

Red5, which has recently merged with MenKind, will offer a range of tech-focussed gifts, gadgets and geekery from its 1,010 sq ft store, adding something new to the varied line-up of retailers at the centre.

Further extending the homeware offering is famous bed, pillow and accessories brand Tempur, which has taken a 1,640 sq ft store offering its famous products at outlet prices.

JRC Global Buffet has also signed to open at LDO in spring 2018, further enhancing the casual dining mix, with a 14,125 sq ft restaurant. Equipped with live cooking stations, the operator will offer a variety of fresh, mouth-watering dishes from all around the globe, including Indian, Japanese, Italian and British.

Expected to welcome more than 7 million guests in 2017, LDO has recently reported its 15th consecutive quarter of sales growth. Total footfall last quarter rose by +3% YoY and total revenue by +4.7% YoY. International tourists now represent some 18% of visitors to LDO, with 61% of visitors coming from within a 60-minute drive time of LDO, the largest and most densely populated catchment of any UK outlet centre.

A premium retail and leisure destination, the centre is home to Europe’s top Guess outlet store (2016 & 2017) and one of Nike’s top three outlet stores in Europe (2015-2017). LDO’s outlet stores also include the UK’s first and only Converse, together with other famous brands including Superdry, Hamleys, Nike, Kurt Geiger, Adidas, M&S and Ernest Jones. Its restaurants and coffee shops include Ping Pong, Pizza Express, Nando’s and Cabana and there is also a state of the art nine-screen Cineworld.

Located in Wembley Park, home of the MTV Europe Awards taking place this Sunday, LDO is owned by Quintain, as part of its £3bn Wembley Park mixed use development, where it is currently investing £1m a day, and managed by Realm, the UK’s largest specialist outlet operator.



fb-art 150

Share this article
Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE


Independent bakery and baking school, Bread Ahead, is the latest retailer to join the line-up at Wembley Park, the £3bn urban development adjacent to the world-famous National Stadium.


Sloane Stanley has announced phase one of the opening for popular chic cake and confectionary brand, Peggy Porschen, at 219 King’s Road. Boasting a prime corner position, the 2,400 sq ft Parlour marks the second site for the brand, after their debut in nearby Belgravia in 2010.


Seed portfolio in the Stuttgart suburbs – KGAL Group’s first open-ended mutual real estate fund, KGAL immoSUBSTANZ, has started with the acquisition of two properties in the fashion outlet city of Metzingen, and in Wannweil (a district of Reutlingen).

Development agreement secures £30m regeneration of Princess Square and creation of The Deck in Bracknell

The next major milestone in Bracknell town centre’s regeneration has been secured with the signing of a legal agreement between Bracknell Forest Council and its development partner, Bracknell Regeneration Partnership (BRP) – a 50/50 joint venture between Schroders UK Real Estate Fund and Legal & General Capital.

Nathalie Lohaus is new Head of Commercial Partnerships at Unibail-Rodamco-Westfield Germany

Nathalie Lohaus took over the position as Head of Commercial Partnerships at Unibail-Rodamco-Westfield Germany in March 2019. Her activities focus on mall retail in the form of pop-up shops, kiosks and promotions, the creation of brand experiences through events and cooperations as well as the management of media campaigns on digital and static advertising spaces. Previously, she worked for the company as Deputy Head of Shopping Center Management as well as Center Manager at Ruhr Park Bochum.

Equilis Europe is continuing with its expansion in Europe

Equilis Europe: 7 countries (Belgium, France, Spain/Portugal, The Netherlands, Poland, The GD of Luxembourg) - 1 headquarter. Retail development: 300,000 sq m built (retail+others) and 174,000 sq m under development/construction.