ACROSS | The European Retail Real Estate Magazine

Development | Ticker

GTC Opens Ada Mall in Belgrade at the end of 2018

Ada Mall is designed per LEED Gold/Platinum standards. Image: GTC

Construction work began in the Serbian capital in March. Jelena Vučković, Leasing Manager at GTC, says a real destination - not a traditional shopping center - is taking shape.

ACROSS: Ada Mall will be the first latest-generation shopping center in Belgrade, located on Radnička street. It will cover an area of over 34,000 sq m and it will not be a traditional mall. What will the difference be?

Jelena Vučković, Leasing Manager at GTC. Image: GTC

Jelena Vučković: First, Ada Mall will not be an ordinary shopping center (a big box without windows).

It will be a genuine green oasis, in accordance with the environment, particularly with Ada Lake.

The shape of the mall is derived from the shape of the lake. It follows the configuration of the terrain and will have a lot of lush vegetation.

Ada Mall will offer a special shopping experience with brands that have not yet been seen in Serbia, while those brands already present in Serbia will be introduced in a new way.

It will have five floors, along with three levels of underground parking with about 1,000 parking spaces connected into one unit.

Boutiques will be placed on the first three floors, while the other two will feature bars, restaurants, and additional multi-purpose facilities.

ACROSS: Please tell us a bit more about the culinary offer.

Vučković: We will have so-called “artisan” stands, like Mercato Centralle from Florence, Mercado San Migel from Madrid, and Eataly from New York, as well as a few “fine dining” restaurants.

The scheme will also have the largest green area compared to other shopping centers in Serbia. Our main goal is for Ada Mall to become a destination, not just a shopping center.

Image: GTC

ACROSS: Will the facility follow so-called Green construction procedures?

Vučković: Ada Mall is designed per LEED Gold/Platinum standards and will be implemented in accordance with them.

We are also using the latest materials and equipment in compliance with all domestic and international standards.

We hope that our visitors will recognize this and see the difference when we open Ada Mall.

ACROSS: When can we expect this opening?

Vučković: All the work on the construction started in March, after the demolition and remediation of the terrain.

The goal is for the first customers to visit Ada Mall in the fourth quarter of 2018. The total investment will be worth over €100 million.

Ada Mall is “award-winning” mall
Design studio, which experts are responsible for Ada Mall design, won two awards for Retail Architecture at the European Property Awards ceremony in London. The awards are judged by an independent panel of 70 industry experts, assessing design, quality, service, innovation, originality and commitment to sustainability for each submission.



fb-art 150

Share this article

AustralianSuper appoints TH Real Estate to an expanded European mandate

AustralianSuper, the $AUS130 billion Australian superannuation fund has expanded its mandate with TH Real Estate, appointing the investment manager to advise on opportunities in the office and retail sector in Europe.

Zara and River Island invest in flagship intu Lakeside stores

Zara and River Island have announced major expansion plans at intu Lakeside as owner intu moves forward its multi-million-pound transformation of the centre.

PATRIZIA: Liquidity should be most watched real estate indicator in 2018

PATRIZIA Immobilien AG recommends that liquidity should be the indicator for institutional investors to watch most closely in the coming quarters, according to its latest INSIGHT Commercial Property 2018 research report.

JD Sports opens flagship store at Mall of Tripla in Finland

The English sports retail giant JD Sports will open a flagship store in Finland in autumn 2019 as a part of the new urban centre Mall of Tripla in Pasila, Helsinki.


Across the globe, there have been seismic shifts in politics, gig-economics, society, demographics and the impact of AI, robotics and other technologies.


M7 Real Estate, the pan-European real estate investor and specialist asset manager, announces that it has agreed a number of transactions as part of its proactive asset management programme on behalf of Vector Parks.