ACROSS | The European Retail Real Estate Magazine

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Franciacorta Outlet Village | Extension inauguration

Franciacorta Outlet Village. Images: SOLIDS

Land of Fashion, a brand consisting of five shopping centers owned by the American investment firm Blackstone, managed by MOMI (Multi Outlet Management Italy) enriches its portfolio with the inauguration of an extension to the Franciacorta Outlet Village in Rodengo Saiano (Brescia, Italy).

The architectural project and the artistic direction were entrusted by Kryalos, Blackstone’s strategic and the operational partner for investments in Italy, to SOLIDS a design company based in Milan.

The elaborate expansion of 5,000 square meters of GBA and 30 new retail units also include a new “cutting edge” play area and regional tourist information center. The Franciacorta Outlet Village, now 38,000 square meters with almost 200 retail units, aims to gain market share in the competitive northen Italy retail outlet sector.

Starting from the existing Village, built with the appearance of an ancient rural town uniformly distributed around a semicircular square at the center of which the Food Court is located, the designers at SOLIDS approached the extension as if it were a subsequent urban expansion in a neoclassical style, more luxurious and rich in decorations than existing buildings.

As SOLIDS architects Gregg Brodarick and Stefano Giubileo explain: “Our goal was to enrich the visitors’ experience inside the outlet with a new visual landscape punctuated by characteristic and well recognizable architectural episodes like the Galleria, an elegant commercial street crowned by a delicate iron and glass covering on the model of many notable 19th century examples, and others inspired by the real architectures existing in the territory of Franciacorta as the centrally planned structure of the Baptistery, whose view is framed by the new entrance to the Village, and the Tower, as a new vertical reference point visible from afar”.

 

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