The companies Burckhardt + Partner AG (project design, architecture – facades and building structures) and Schwitzke GmbH (retail design and branding) are responsible for these.
Besides attractive shopping, a strong leisure offer and diverse experiences, unparalleled architecture and design await visitors from 8 November 2017 at the Mall of Switzerland.
Mall of Switzerland – a name with promise
The auspicious name “Mall of Switzerland” holds great promise and inspires expectations. Using the vitality and variety of the 26 cantons which comprise Switzerland as a starting point, the guiding principle for the centre came into being quite quickly: multifaceted, genuine “Swissness” and “noble understatement”. The retail designers from Schwitzke, with their wealth of shopping centre experience, developed a design language and in-store communication which capture Swiss values such as tradition and innovation, interpreting them in an easily accessible way.
The logo of the Mall of Switzerland was derived from the Swiss cross and has been compacted into a pattern. Merged with the Swiss red, it is visually strong and memorable.
The whole interior design reflects the country’s variety and wealth of shapes and plays with Swiss values, with an authentic and modern reinterpretation. Original materials such as oak and elm, terrazzo, asphalt and quartz create a connection with the natural environment of the country. In selecting the materials, particular emphasis was placed on their Swiss origin.
Traditional Swiss graphic elements, derived from the 26 cantonal flags, can be found among other things as modern wall patterns. Photographs of Swiss landscapes are used in collages as wall montages. In short, the design concept conveys the atmosphere and the lifestyle of Switzerland and the term “Swissness” is made synonymous with high quality standards and an innovative pioneering spirit, with a hint of “noble understatement”. The result is a centre that leaves nothing to be desired.
Jumping facades – unique in Switzerland
The overarching theme of variety is consistently recorded in the design of the mall, such as the tenant facade concept which can be moved out and retracted as required – “jumping facades”. This creates the impression of an inner city that has grown up naturally within the mall. On the one hand, this principle creates generosity and space, and on the other hand guarantees the tenant flexibility and the ability to position their brand and product right in the foreground thanks to open facades and freestanding showcases. In the curved Mall streets, thanks to side views and logos, the brand achieves a long-distance effect which further increases attention. Visitors enjoy an individual shopping experience because the boundary between mall and store doesn’t exist anymore. A unique position in the Swiss mall landscape!
Well thought-out architecture
The Mall of Switzerland consists of three buildings, the mall, the leisure building and the car park. In terms of urban development, the buildings fit into the large-scale character of the surrounding industrial area which stretches along the railway line in Rontal. The setting and volume of the individual buildings follow the approved design plan of 2007.
By zoning the individual volumes on the ground and upper floors, the large-scale structure blends in better with its environment. The appearance of the facade of the mall upper floors is similar to the Munich Allianz Arena, consisting of a translucent ETFE film. The light film dematerialises the large scale of the building and reflects the most varied environmental conditions. Depending on the day and lighting conditions, the facade is also illuminated, giving the building a lively and striking appearance. In the centre the facade has a large-scale indentation marking the main entrance.
The car park has an industrial appearance. In-line expanded metal elements mark out the building’s storeys and allow for natural ventilation. The galvanized metal elements will assume a natural patina over time and become embedded in the environment.
In the leisure building the facade shows its different uses. The cinema, which occupies all the upper storeys, has a theatrical curtain of fibre cement panels. The ground floors are for the most part glazed in accordance with their external effect and open onto the central square, the “Ebisquare”, a meeting zone for young and old that invites you to linger. Conceptually, each structure has its use, with the individual shapes lined up together.
Inside the mall two central squares – the “hearts” – are connected by a circular walkway, so visitors can move from one place to another without having to go the same way twice. Large atria arranged offset from one another are key-elements of the design, producing exciting views between the floors and shops.
The mall is connected directly to the parking garage by a link structure, and by a bridge to its own train stop.
In the immediate neighbourhood, only a few metres away from the mall and leisure building, 191 apartments are being constructed for the Migros Pension Fund.