“On Monday 17 December 2018 Eurovea passed the magic benchmark of 100,000,000 since opening in March 2010. The shopping centre also exceeded its daily footfall record – with over 81,000 visitors on just one day! Our visitors enjoy Eurovea thanks to its unique atmosphere, contemporary attractive architecture, and of course quality shopping,” observes Oľga Hammer – Eurovea’s PR & Marketing Manager.
Since opening, Eurovea has been a popular venue for sport, exhibitions, fashion shows, children’s attractions, and artistic performances. Such events have included the Ice Hockey World Championship final on the huge outdoor screen, ČSOB marathon, Night Run, Slovak beach volleyball championship, European Squash Championships, University World Championships in climbing, White Night Festival, Burger Festival, Donau FEST – exhibition of regional cultures, European Space Expo, and a concert by the leading DJ Antoin. Eurovea is also a vibrant venue for Bratislava’s cultural summer scene, Viva Musica festival, and colourful Eurovea Fashion Forward show.
Since opening, 2017 had been the most successful year for footfall, generated revenue, and 100% centre occupancy. And 2018 promises to be even more successful!
“Eurovea has yet to peak as there’s clear growth potential – a positive trend influenced by Eurovea City developing and the strengthening economic situation. This is proven by increased footfall, shops’ volume of sales, and on-going interest from brands wanting to open a branch at Eurovea,” says centre owner, Peter Korbačka.
In just eight short years Eurovea has become – in a very competitive retail environment – the most prestigious shopping boulevard in Bratislava! The key success factor is driven by tenant structure – taking into account the site’s unique city centre position. Eurovea is Bratislava’s ‘high street’ with prestigious Slovak branches of flagship brands only at Eurovea (Armani Exchange, Baldinini, BCBGMAXAZRIA, Guess by Marciano, Luisa Spagnoli, Pinko, TWIN-SET by Simona Barbieri, Weekend Max Mara, Penny Black, Alizé, and Nespresso).
“We have achieved strong numerical success whilst also prioritising customer experience – with new and attractive offers, and delivering on high expectations. Looking ahead, we are confident that our customers will keep returning and that Eurovea 2’s opening will surprise with new brands and services that further underline our benchmark excellence,” says Olga Hammer