Credit: Swarovski Kristallwelten
Events

Enchanting brands – hypnotic stores /// October 22, 2020 /// Wattens, Austria

In the morning, participants will be introduced to the art of “hypnoaesthetics”, which renders stores and brands around the world stimulating and hypnotic: from Seoul to Feldbach, from luxury fashion to fast fashion, from shopping malls to food retail.

Light staging will play a major role in the presentation. Participants will then explore the illuminated showroom of MK Illumination as part of a guided tour led by marketing expert Christian Mikunda. Finally, the attendees will have an opportunity to see how the so-called art stages inside the Swarovski Crystal Worlds store in Innsbruck can make a flagship store shine. In the afternoon, Mikunda will embark upon an educational expedition.

For example, participants will visit the Swarovski Manufacturing facility, accessible only to insiders, where retail and entertainment artists turn their creative ideas into reality. Areas that are usually off-limits, such as the “Crystal Library”, will be open to them.

A special tour of the “Crystal Worlds” (photo), where modern hypnoaesthetics began, is next on the agenda, followed by an in-depth POS exploration I the huge museum shop.

The one-day seminar is set to take place as part of the Shop Academy of umdasch – The Store Makers.

More info: www.umdasch.com.

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Events MORE

PRCH Retail Awards Gala /// November 5, 2020 /// Online

The biggest event for the commercial real estate industry in Poland starts on November 5. The 11th edition of the independent, expert contest of the Polish Council of Shopping Centres will be topped with the final Gala, during which the winners will be announced. The best projects from over a hundred submitted applications will be awarded during the event.

Shopping Center- & Commercial Real Estate Forum Switzerland /// May 6, 2021 /// Zurich, Suisse

On May 6, 2021 the largest and most important conference for shopping centers, commercial real estate and commerce in Switzerland is again taking place in the popular Radisson Blu Hotel at the Zurich Airport in this, its fourteenth year.

MIPIM /// June 7-10, 2021 /// Cannes, France

Next year’s Mipim will not take place in March.

Ambiente, Christmasworld and Paperworld /// April 17 – 20, 2021 /// Frankfurt/Main, Germany

The Ambiente, Christmasworld and Paperworld trade fairs will be held as a joint event under the name International Consumer Goods Show – Special Edition in Frankfurt am Main from 17 to 20 April 2021 as a one-off. This live event will be supplemented by targeted digital offerings from the Consumer Goods Digital Days. Due to the merger, the new date and the hybrid character of the event, new business-enhancing synergy effects for the entire industry will result under the current pandemic conditions.

Finnish Real Estate Summit /// November 12 – 13, 2020 /// Tampere, Finland

The Finnish Real Estate Summit (RE Finland) is the largest event for the Finnish real estate industry.

Asset Management Conference /// November 5 – 6, 2020 /// Frankfurt/Main, Germany

The German Council of Shopping Places (GCSP) is pleased to invite you to attend the Asset Management Conference at the Kempinski Hotel Frankfurt Gravenbruch.