In this context, Jonathan Doughty, Global Head of Foodservice at ECE, is also taking responsibility for leisure and placemaking. This expansion of his role will enable ECE to plan, integrate and deliver more effectively the non-retail activities that are going to be introduced across the ECE portfolio.
These will include sports, leisure and entertainment activities such as, cinemas, bowling centers, climbing walls, sports locations or jumphouses, which will provide an even more attractive entertainment offer and, together with an up-to-date food offer, contribute to further establishing ECE shopping centers as places for shopping, dining and leisure.
Steffen Eric Friedlein, ECE Managing Director Leasing: “I am really pleased to confirm that our team is now organized under Retail and Non-Retail activities to reflect the changing world in which we operate. We want to continue to stand out in the marketplaces in which we operate. We have recognized that our non-retail activities are growing in importance and need their own focus. Our proactive approach to the market, integrating our foodservice, leisure and placemaking in Key Account Management will give us the opportunity to provide a growing sector of our market with successful growth opportunities. Jonathan will focus on activities that bring Emotion, Excitement and Experience to our shopping centers and our guests.”
Jonathan Doughty joined ECE in July 2017 to further strengthen the foodservice competencies at the company and to strategically promote the development and implementation of foodservice, restaurants and innovative food areas in ECE-managed shopping centers. Since then, he has been working with ECE’s new “We Love Food” programme on further developing projects such as the new food and entertainment concept “Foodtopia” at MyZeil or the new FoodSky dining area at Europa Passage in Hamburg.