In times of digitization, all things that make life easier and better are what counts–both online and offline. Online shopping continues to experience strong growth. At the same time, customers buying presents in retail shops expect a Christmassy atmosphere and a special shopping experience.
In addition, shopping needs to be as easy and convenient as possible. This is how the stationary retail trade can build on the success of convenience and experience, and play to its traditional strengths, such as proximity, confidence, service, and advice.
As the leading international trade fair for festive and seasonal decorations, Christmasworld will be exploring these factors in its supporting program. It will show how a magical display at the point of sale can be created with an exquisite selection of products–thus drawing many consumers into shops and city centers.
Christmasworld Trends (Centerpiece, Hall 11.0, C 40)
Whether gentle, natural, happy or glamorous – the Christmasworld trends for 2019/20, ‘tender festivities’, ‘essential ceremonies’, ‘sweet traditions’ and ‘luminous celebrations’ show what will be in demand in the future! The trend area will display the colors, designs, and materials for the coming season and provide valuable suggestions for putting product ranges together.
The color world for ‘tender festivities’ ranges from light pastels, to neutral, purist nuances, and cool gold. ‘Essential ceremonies’ are earthy, warm tones, and a matcha tea green. ‘Sweet traditions’ really whets the appetite for more color–with gingerbread, peach, nougat, bittersweet, strawberry ice, rum raisin, coconut, and evergreen shades. ‘Luminous celebrations’ plays with vibrant, strong colors, combined with elegant dark tones.
The curated special show is being developed and implemented by Stilbüro bora.herke.palmisano, on behalf of Messe Frankfurt. This time, it will form the centerpiece in Hall 11.0 and provide inspiration with a concentrated selection of exhibitors’ products. The experts from the design studio will be giving daily talks at the Christmasworld forum: 25 to 28 January, 2019: 11.00 and 13.00 hrs, 29 January, 2019: 12.00 hrs.
The Kinemona Vintage special show (Centerpiece, Hall 12.0, D 40)
The special show, created by 2dezign, will serve as a source of inspiration for storytelling at the point of sale and give retailers extravagant design ideas for large areas, shop windows and shop displays. It combines saffron yellow tones with vintage elements, immersing the visitors in a special world of experiences. Fresh flowers and plants in the presentation, combined with Christmasworld exhibitors’ decorative products, are what catch the eye. Creative combinations and new perspectives create moments that are full of surprises.
Christmas Delights (Centerpiece, Hall 8.0)
Whether chocolate, biscuits and sweets, or teas, liqueurs and mulled wine–seasonal delicacies and beverages are attractive items to take home the whole year round. The Christmas Delights product area will showcase its wares in a cozy Christmas market atmosphere, inviting customers to discover and test the products. New exhibitors are Dethlefsen & Balk, English Tea Shop (Royal Nature), Feelino, Mahlgrad, Merkle & Biskup and Schusters Spezialitäten.
Christmasworld Forum: lectures and workshops (Foyer, Hall 11.0)
A professional high-quality program will refresh people’s knowledge and know-how and get them in shape for future opportunities and challenges. Experts will give practical tips on customer retention, profit-increasing activities at the point of sale, and developments in the retail trade. Among these experts will be, for example, Franz-Josef Isensee & Antje Steinkamp, Gabriela Kaiser, Andreas Sudeck or Nadine Weckardt & Rupert Fey.
Floradecora: the marketplace for successful green ideas (Galleria)
Fresh flowers, plants, and ready-made flower arrangements are attractive convenience items that are always in season. They become all the more important as a complement to festive and seasonal decorations in retail shops. Most in demand are low-maintenance and long-lasting products that encourage us to bring home more fresh greenery or give it to others. The simpler the maintenance, the better. The suppliers at Floradecora are specialists in this respect. In the marketplace for fresh flowers and decorative plants at the heart of Christmasworld, trade buyers will find out all they need to know for a successful start with fresh products–from wholesalers such as DümmenOrange, Royal Flora Holland and Barendsen B.V.
Retail Boulevard (Centerpiece, Galleria)
What is the best way to present the combination of fresh and seasonal decorations? On the new ‘Retail Boulevard’, trade buyers will experience a visionary retail street: five pop-up stores will give quite specific presentation recommendations for designing a lucrative point of sale–custom-made for retail outlets, such as florists, garden centers, DIY stores, supermarkets and furniture shops.
The Premium Business Program (Hall 8.1, Symmetry room)
Top buyers for large-scale and exterior decorations in shopping centers and commercial enterprises, experts in city marketing, and specialists in shop fitting and product displays at the point to sale, are invited to register free of charge for the Premium Business Program. The keynote speakers for 2019 are Christian Mikunda who will be speaking on the theme of “How light captivates – the psychology and dramaturgy of orchestrated worlds of light”, Sebastian Zenker who will explain in his lecture, “Events as urban brand communication”, how events can positively affect the image of a city. Guided tours of the fair and a large number of convenient service benefits will round off the program. The awards ceremony for the ‘Best Christmas City’ event will mark the formal end to the day.