The time has arrived once again: Christmasworld is scheduled to take place on the grounds of Messe Frankfurt am Main from January 25 to 29, 2019 and will include some fundamental changes.
Every exhibitor will be relocated, product groups will be mixed anew, and every exhibition hall will have a greater experiential factor as a result of the introduction of “centerpieces” – all in the interests of improved visitor flow, designed to make ordering easier for the various buyer target groups. Moreover, the inclusion of the new Hall 12 has made it possible for the leading international trade fair for festive and seasonal decorations to expand in terms of exhibition space.
“Christmasworld 2019 is growing. At this early stage, we have already exceeded the figures for this time last year, and we are delighted that our exhibitors are joining us on this new journey,” said Eva Olbrich, Christmasworld Director, Messe Frankfurt Exhibition GmbH.
Numerous key players from the sector, such as Inge’s Christmas Decor, Kunstgewerbe Gehlmann, Koopman International, Weihnachtsland, and Barendsen, have registered for the fair and some are enlarging their exhibition stands.
“We welcome the increase in exhibition space and the restructuring of Christmasworld, because basing the concept on buyer demand is right and good. For volume buyers, Halls 8 and 9 will form a more compact unit. Therefore, we will have an additional stand in Hall 9 that will feature our consumer-oriented ‘Magic’ collection of glass and Christmas tree decorations for large-scale retailers. In Hall 11, we will present our higher quality ‘Manufaktur’ collection, which is made in Germany and is aimed at the specialist retail trade. As a result, we will be able to better serve our different customer target groups due to the separation of the collections, which will ensure improved perception and presence,” commented Klaus Müller-Blech, CEO of Inge’s Christmas Decor.
Easier to attract new customers
“Christmasworld has worked very well up to now. However, it is time to ensure that the halls remain just as attractive and that they appeal to just as many visitors,” added Christian Gehlmann, CEO of Kunstgewerbe Gehlmann e.K., which will move from Hall 9 to Hall 8.
He continued, “We see our new position in Hall 8 as an opportunity to gain good and, specifically, bigger new customers. Ninety percent of our bigger exhibition booth will be used to offer visitors a Christmas preview, and a small selection of our year-round assortment will also be showcased. Seasonal items that combine well with Christmas products are important for our buyers.”
The reaction of Koopman International to the new concept has been equally positive. The Dutch company is also enlarging its exhibition stand and has confirmed that it will set up a completely new stand on an area of 1,000 sq m in Hall 12 and present the latest Christmas trends at Christmasworld 2019.
Retailers and wholesalers from all over the world are invited to discover more than 5,000 new articles at Koopman International, including, for example, products from the decoration and lighting segments, split into a variety of subject areas.