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Boostcom acquires all customer and technology related assets in Mall-Connect

Boostcom strengthens global market-leading position by asset purchase deal with Mall-Connect in the Netherlands.

Boostcom, the globally leading “proptech” provider for shopping malls, has signed an agreement to acquire all customer and technology related assets in Mall-Connect based in the Netherlands.

Mall-Connect has been helping shopping malls in EMEA, Latin America, and Asia on the digital side since 2011. Mall-Connect customers, prospects, and industry relations will now be introduced to the complete Boostcom offering of data-driven marketing and automation capabilities.

The CEO and founder of Mall-Connect, Ilia Riaskoff, will join Boostcom as Sales Director for Europe and Latin America.

“We are very excited about adding the Mall-Connect business to the growing global Boostcom operations. There are not many digital companies specialising on digital for shopping malls, and Mall-Connect is one of these few. We are always looking for possible acquisitions or partnerships to speed up or complete our global positioning and offering for the mall industry. Future trend analysis of the mall industry gives great support for the Boostcom strategy of bridging physical malls with online to the benefit of both mall owner and their tenants. Getting Ilia Riaskoff on board in our management team is a huge win. He has all the industry experience and know how that we could possibly wish for”, says Peter Tonstad, CEO of Boostcom Group.

“I am very happy that we will now be able to offer Mall-Connect’s clients a broader range of quality digital marketing services. Boostcom has developed a solid platform and client base for many years, and is backed by some of Europe’s largest tech investors which gives us an exciting perspective for the future.“, says Ilia Riaskoff, CEO and founder of Mall-Connect. “Our visions are well aligned both on product strategy and geographical focus. I am confident that this is the right step for Mall-Connect and its clients and I look forward to becoming part of Boostcom Group.”

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