Executive Masterclass led by Cliff Pfefferkorn, CEO eStrategy Consulting – brought to you by the ACROSS Academy.
“Enabling Shopping Malls to Build Omnichannel Strategies That Work”
An exclusive course with a limited number of 15 seats that will help you ace digital transformation and strategies for your retail asset.
BEHIND THE MASTERCLASS
Retail is being reshaped by e-commerce, omnichannel marketing and increasingly AI-driven commerce. As digital channels become deeply embedded in everyday consumer behavior, the traditional distinction between physical and digital retail is rapidly disappearing.
Shopping malls are part of this evolving ecosystem. Visitors use digital tools to plan visits, discover brands and make purchasing decisions. Yet while most malls recognize the importance of digital transformation, many still lack clear strategies for integrating digital channels into the overall shopper journey.
This workshop provides mall owners and operators with frameworks, international examples and collaborative working sessions to develop initial omnichannel strategies and practical roadmaps for implementation.
ACROSS ACADEMY EXECUTIVE MASTERCLASS
Enabling Shopping Malls to Build Omnichannel Strategies That Work
Vienna | 20 May 2026
NOTE: Participation is limited to 15 senior professionals from the European retail real estate industry to ensure focused discussion and high-level exchange.
📩 REGISTRATION VIA EMAIL TO
Reinhard Winiwarter
Publisher and Managing Partner ACROSS Magazine
r.winiwarter@across-magazine.com
+43 1 533 32 60-80
WHAT YOU WILL WALK AWAY WITH
The masterclass aims to enable shopping mall leaders to:
- Understand the growing importance of digital channels for shopping malls
- Learn the most relevant omnichannel strategies used by leading malls worldwide
- Explore real-world best practices and use cases
- Develop initial strategic approaches tailored to their own malls
- Master the key building blocks of an omnichannel strategy and implementation roadmap
- Exchange ideas and experiences with peers from the industry
The masterclass is designed for owners and operators of shopping malls and similar retail destinations, including outlet centers and lifestyle centers.
THE BLUEPRINT
The masterclass combines expert presentations, industry best practices, and interactive working sessions.
Participants will collaborate in groups to develop initial strategic approaches for omnichannel retail environments and evaluate potential implementation roadmaps.
To ensure maximum relevance, the program includes individual interviews with participants prior to the masterclass. These interviews help identify:
- the current digital maturity of each organization
- key strategic priorities
- the challenges participants are currently facing.
The results will be used to:
- tailor the masterclass content
- cluster participants with similar maturity levels
- enable more productive group discussions and collaboration.
Following the masterclass, participants will also have the opportunity to reflect on the results in confidential one-on-one follow-up sessions.
The masterclass will be led and moderated by Cliff Pfefferkorn, Managing Partner of eStrategy Consulting.
THE LINEUP
ABOUT CLIFF PFEFFERKORN & eSTRATEGY
Cliff Pfefferkorn
Cliff Pfefferkorn is the Founder and Managing Partner of eStrategy Consulting.
For more than 25 years, he has advised companies on how to understand digital transformation, build compelling customer experiences, and develop sustainable business and operating models in rapidly changing markets.
Before founding eStrategy Consulting, he worked with several international consulting firms specializing in digital transformation in Berlin, Hamburg, London, and Atlanta.
Cliff is a U.S. citizen who grew up in Berlin. He studied marketing and economics in Berlin and London and lives in Berlin with his wife and two children.
eStrategy Consulting
Is a boutique consulting firm based in Berlin specializing in digital innovation and transformation.
The firm helps organizations develop clear, actionable strategies for:
- digital business models
- omnichannel marketing and e-commerce
- data and AI applications
- operational excellence.
In addition to strategy development, eStrategy Consulting also supports and manages implementation in close collaboration with client teams.
The firm has extensive experience working with:
- retail and real estate organizations
- online marketplaces
- brands and manufacturers
- financial services
- telecommunications
- public sector organizations.
BECOME ONE OF 15 INDUSTRY LEADERS TO ATTEND
ACROSS ACADEMY EXECUTIVE MASTERCLASS
Enabling Shopping Malls to Build Omnichannel Strategies That Work
Vienna | 20 May 2026
NOTE: Participation is limited to 15 senior professionals from the European retail real estate industry to ensure focused discussion and high-level exchange.
📩 REGISTRATION VIA EMAIL TO
Reinhard Winiwarter
Publisher and Managing Partner ACROSS Magazine
r.winiwarter@across-magazine.com
+43 1 533 32 60-80
