Several tenants, including Billabong, Scotch & Soda, and Sturmayr & Leitner, have already relocated to new retail spaces as part of the project’s early preparation phase. Renovation work within the existing mall will begin in March 2026, carefully planned to minimize impact on visitor traffic. The first new stores are expected to open by autumn 2026, with the entire project due for completion in autumn 2027 – just in time for EUROPARK’s 30th anniversary celebrations.
Stakeholder Statements
“After 20 years, EUROPARK can finally grow again,” says Marcus Wild, Member of the Management Board at SPAR SPAR Österreich. “We are investing more than €40 million in this project, strengthening Salzburg’s position as a competitive retail destination.”
Christoph Andexlinger, CEO of SES Spar European Shopping Centers and Managing Director of EUROPARK, highlights the long-term planning behind the development:
“After 15 years of detailed zoning preparation, we can finally begin construction in January. The additional 8,500 square meters of approved space will allow for a new extension as well as opportunities for existing tenants to expand their stores. We’ll announce the first new brands in due course.”
EUROPARK Center Manager Manuel Mayer adds:
“It’s exciting to see preparations underway. Our goal is to complete the long-awaited expansion in 2027, coinciding perfectly with EUROPARK’s 30th anniversary. Planning is in full swing to ensure a smooth start to construction in January.”
PROJECT HIGHLIGHTS
Construction start: January 2026 (preparations since October 2025)
Additional retail space: approx. 6,000 m²
Investment volume: over €40 million
First openings: Autumn 2026
Project completion: Autumn 2027
Operations: Ongoing throughout construction
Nr. 1 in Austria
EUROPARK Salzburg was recently named Austria’s No. 1 shopping center in the ecostra Shopping Center Performance Report 2025. Retailers rated the center as the best-performing mall in the country, thanks to strong results and consistent visitor engagement.
In 2024, EUROPARK achieved a 2.8% increase in retail turnover, reaching €395 million, and continued to post market-leading sales per square meter.
Drawing around 10.5 million visitors annually from Salzburg, Upper Austria, and neighboring Bavaria, EUROPARK remains a pillar of regional commerce and a benchmark for sustainable, experience-driven retail destinations in Central Europe.
