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July 21, 2026

Nest Retail Park in Miercurea Ciuc, Romania | © CBRE

Romania’s Retail Sector Drives Investment Activity in Q2

Despite a complex macroeconomic and political landscape, the fundamentals of the Romanian retail market remain solid. This is reaffirmed by sustained developer appetite, the continued expansion of international brands, and the resilience of domestic consumption.

Le Halo campaign at Westfield Mall of Scandinavia | © URW

Shopping Centers and the Attention Economy

As advertisers look beyond increasingly saturated digital channels, shopping centers are emerging as valuable media environments. New research suggests that physical retail destinations can capture consumer attention in ways that traditional digital advertising increasingly struggles to achieve.