April 8, 2026

Omnichannel is no longer optional. For shopping malls, it has become a question of competitiveness. A wake-up call by Cliff Pfefferkorn, Founder and Managing Partner of eStrategy Consulting and lecturer at the ACROSS Academy.

INITIO Parfums Privés has opened in Covent Garden, marking the brand’s first standalone store and cementing Covent Garden’s status as a leading destination for luxury fragrance and beauty brands.