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October 2021

The expansion of the Eurovea mixed-use complex in Bratislava is progressing according to schedule. The project is being developed by J&T Real Estate, and the functional public places were executed by internationally recognized architect Beth Galí.

A thoughtful brand strategy is the essential basis of any marketing effort. The brand, the expectation raised, is what remains after all of the marketing has swept through the room. It is what sticks in your customers’ minds. It is what makes them loyal. It is what makes them think you are worth a visit.

What does that really mean? Retail professionals have been engaged in this discussion for decades. The idea of creating physical, emotional shopping experiences has become an integral part of the retail discussion since physical, brick-and-mortar retail began to decline in popularity.

Following the rapid market exit of shoe retailer CCC from Austria, space in SES shopping centers was quickly allocated to new partners. The Polish discount retailer acquires attractive retail space and will open six new Pepco stores this year.

St James Quarter, the £1bn retail-led lifestyle district in Edinburgh, which launched its first phase in the summer, has added British fashion brand REISS to its line-up.

The first Belgian marketplace common to its shopping malls in the city center of Brussels: City2, The Mint and Anspach. With this investment, AG Real Estate provides digital solutions to meet the changing needs of its retail customers.

The Urban Land Institute (ULI) has announced the appointment of Søren Rodian Olsen, managing director of Logicenters at NREP as chair of ULI Poland. He succeeds Dorota Wysokińska-Kuzdra, senior partner at Colliers, and officially began his voluntary two-year term on 1 October 2021.

A number of shopping centers have opened their doors in Belgrade over the past few years. In June 2020, BEO, for which MPC Properties is responsible, opened its doors. Development, Technical Operations, and Innovations Director Jovana Cvetković looks back on a time of particular turbulence – not solely due to reasons relating to the pandemic.